My name is Keith Kruger and I'm YOUR local real estate resource. I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties. I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.
Keith Kruger
Keith Kruger - Your Opportunity Specialist
Monday, May 30, 2011
Marlton NJ Real Estate Marketing Musts
As we move forward into the heart of the spring/summer sales season, we continue to see challenging statistics reported each month in the news. The number of home sales continues to drag behind last years results. A large part of that drop off can be attributed to last years tax credit, but even with that knowledge there is still obviously less demand than we would like to see at this time of year. If you're selling your home, how do you do it successfully in this challenging market? There are really 2 factors that are going to determine how successful you're going to be. The very first factor that every smart realtor will tell you is that your home MUST be priced properly in this market. EVERYONE wants to get the most they can for their home, but if a seller is unrealistic with their pricing in this market potential buyers simply move on to another comparable home that IS realistically priced. Your home will most likely not even get the number of showings it should because potential buyers and their agents will assume that you are inflexible because your home is priced so high. The 2nd factor is the quality of your marketing: specifically, your DIGITAL marketing. You need to know what resources your listing agent is going to bring to bear to make your property stand out. Are they going to provide a virtual tour of your home, an audio tour that can capture leads? Will they use live video? Will they maximize social media? Most importantly, do they know how to make sure that all of the digital media is SEEN? Many agents do a lots of digital marketing but don't have the expertise to make sure that it shows up properly in Google searches. Make sure you ask any agents you interview for listing your home to show you some of their current listings and check how visible their marketing is if you actually look for it. If they can't get their current inventory seen on the internet, they most likely won't do any better with your home.
Thursday, May 19, 2011
Marlton real estate sales (or lack of)
As an investor as well as a realtor, I've found that I tend to have a different outlook on real estate than most realtors. I've spent plenty of time as a property wholesaler looking at very ugly houses, working thru rehab projects and projecting the value of a finished property months before it was a completed project. Knowing how an appraiser would evaluate a property was crucial for me because my value estimates had to be accurate for the investors that I found investment properties for. When I see the continuing decline in the amount of sales activity in the market here in Marlton, it's obvious that sellers still don't understand the adjustments that the market has made or their realtors are doing an inadequate of explaining it to them when they are taking listings. Last month in April, there were only nineteen transactions in Marlton! The average sales prices are holding relatively stable, but the gap up to the asking prices continue to be much higher than the sales price than would be normal and the average number of days on market continues to increase. Simply put, sellers in Marlton are refusing to accept that home values have gone through an adjustment after the dizzying appreciation we saw at the beginning of the decade. What they NEED to do is realize that although the value of their home is not as high as it used to be, the home that they would then be looking to buy and move into is more affordable as well. If they are looking to upgrade from their current home, they are actually making out ahead. If the home they are in peaked at $200,000 and has dropped 20% in value and the home they want to buy peaked at $300,000 and has dropped 20% they are looking at coming out $20,000 ahead! Instead of a $100000 price difference they are now looking at an $80,000 price difference. Think it through, price your home to make it competitive and go find your dream home, it will never be more affordable than it is right now.
My name is Keith Kruger and I'm YOUR local real estate resource. I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties. I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.
Sunday, May 8, 2011
Marlton NJ Real Estate and South Jersey Real Estate Trends
Hey everyone, I just got done talking and answering questions about the state of South Jersey real estate and trends from Marlton NJ real estate on the "Residential Home Funding" real estate show on 1210 AM WPHT Radio in Philadelphia. Had a great time with my Broker Ed Stinson and fellow realtor Valerie Henry from our Philadelphia Office. As soon as their is a replay link I will post it here so you can check it out.
My name is Keith Kruger and I'm YOUR local real estate resource. I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties. I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.
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