Keith Kruger

Keith Kruger
Keith Kruger - Your Opportunity Specialist

Monday, March 28, 2011

Digital Marketing for Marlton, NJ Real Estate




As a Marlton, NJ realtor, part of my daily and weekly routine is to review the expired listings in the neighborhoods I cover and analyze why these properties remain unsold.  Price is always a factor that must be considered, but the other element I try to investigate is what type of "digital footprint" the property has.  Did the listing realtor set up a unique website and domain name for the property?  Did they use enough pictures?  Did they do a narrated virtual tour?  Live video?  Is the property exposed through social media and blogs?  In this competitive buyer's market, I'm still constantly surprised by how superficial and one dimensional much of the "marketing" being done is.  


If you're getting ready to sell your home or have already struggled through the process unsuccessfully, check out this video and contact me.  I will give you a thorough understanding of the avenues that are available to make your property stand out in the marketplace.

My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.


Sunday, March 27, 2011

Marlton NJ Commercial Real Estate Deal

As a Marlton resident and realtor, it's disappointing to see vacant commercial space within our own town.  Thankfully, one of the larger properties that has been available has found a new use.  Meadow's Edge Marketplace on Route 73 across from the Promenade and former home for Pier One Imports has been leased by Metro Commercial to Club Metro USA.


Club Metro is an upscale, resort style fitness and wellness center.  They currently have 10 locations in NJ and PA with plans to expand much further down the East Coast.


Meadow’s Edge Marketplace has daily traffic counts are nearly 55,000 VPD on the busy north-south Route 73 corridor.  The shopping center is anchored by several major retailers including JoAnn Fabrics and Jay Roberts Jewelers.  Additional space is available for lease ranging from +1,775 SF – 24,604 SF.  If you have interest in any of the available locations at Meadow's Edge Marketplace or any other commercial space in Marlton or South Jersey, please give me a call.


My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.

Monday, March 21, 2011

Marlton NJ Real Estate Start to Awaken

After a couple of very lethargic months in the market here in Marlton, potential sellers are beginning to show some signs of life.  As I mentioned in one of my earlier posts, new listing activity dropped 25% from 2010 in January and February of this year.  March has already seen a nice increase with 57 new listing hitting the market with another 10 days to go.  Here is a look at the new listings hitting the MLS so far this month.

address
bedrooms
bathrooms
list_price
1 Tidewater Ln, Marlton, NJ
4
2.1
$459,900
2 Stafford Way, Marlton, NJ
3
2.1
$284,900
20 Wildcat Ave, Marlton, NJ
3
2.1
$359,900
8 Clifford Ln, Marlton, NJ
4
2.1
$319,900
5 W Jackson Ct, Evesham, NJ
4
2
$249,900
14 Madison Ct, Marlton, NJ
4
2.1
$479,900
27 Goldenrod Ln, Marlton, NJ
3
2
$392,500
753 Barton Run Blvd, Marlton, NJ
3
2.2
$265,000
51 Caldwell Ave, Marlton, NJ
4
1.1
$249,900
137 Woodlake Dr, Marlton, NJ
1
1
$133,900
11 Benchly Way, Marlton, NJ
2
1.1
$173,999
46 Champlain Rd, Evesham, NJ
4
2.1
$269,000
105 Thornwood Dr, Marlton, NJ
4
2.1
$335,000
95 Hearthstone Ln, Marlton, NJ
3
2.1
$319,900
5 Tidewater Ln, Marlton, NJ
5
3.1
$420,000
160 Cypress Ct, Marlton, NJ
4
2.1
$188,900
156 Crown Prince Dr, Marlton, NJ
2
1.1
$179,900
49 5th Ave, Marlton, NJ
4
2.1
$349,900
106 Wescott Rd, Marlton, NJ
3
2
$234,900
3 Claret Ct, Marlton, NJ
3
2.1
$225,000
1304 Arrowwood Ct, Marlton, NJ
3
1.1
$196,900


With mortgage rates staying low and the spring weather beginning to show itself, hopefully buyers will follow sellers' lead and bring some transaction activity to the market as well as we head into the prime time of the year.

My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.

www.keithkrugerproperties.com

www.KeithsFacebook.com

Wednesday, March 16, 2011

Marlton Real Estate - Understanding Short Sales

 For many people, there is nothing more frustrating than dealing with a short sale.  Whether they are the seller, a potential buyer or a realtor on either side of the transaction they can be nerve racking to deal with.  Why are they difficult?  Simply put there are a large number of variables and the process is generally a slow one.  If you become involved in a short sale, regardless of direction your involvement comes from, it helps to have a good understanding of the process.

A short sale (which is when a seller is asking the bank to accept less than what they owe on their mortgage to facilitate a sale) all begins with the seller establishing or documenting a hardship situation with the bank.  Generally, they do this with their listing agent who will have them write a hardship letter that explains to the bank why they are unable to afford the payments on their home.  Usually (although not always), this step is taken after the owner of the home has fallen behind on their mortgage and don't foresee the ability to get caught up.  Hardships usually involve life changing events..loss of job, health problems, divorce, loss of a spouse, etc)  Along with the hardship letter, the bank requests financial documentation from the owner to help substantiate the inability to repay the loan.  Paycheck stubs, bank statements, tax returns, w2 forms, pension or social security checks, etc.   All of this information is sent to the bank (usually by the listing agent or a lawyer or handles short sales for the brokerage or occasionally by an investor trying to by the home. (anyone involved other than the seller must provide the bank a release from the seller to discuss the loan)  The unfortunate part of this process is that the bank usually doesn't start working on a short sale until there is an actual written sales contract in front of them.

The listing agent will evaluate the market and try to put a price on the property low enough to attract buyers, but high enough that the bank has a good chance of accepting the offer (this is what is meant by 3rd party approval)  The biggest problem with this is that the banks are simply that...banks.  They don't have knowledge of local real estate markets and the bank isn't the only one involved in the decision.  There are investors that are tied to those mortgages and insurance on those mortgages and just like anyone else in the market place, those entities don't want to lose money.  All of these levels of interaction make the process proceed slowly.  If a sales contract is placed in front of the bank AND IF the bank decides the owner is eligible for them to consider a short sale, the bank will send out an appraiser or a BPO agent to evaluate the house and put a value on it.  Getting this BPO price is usually the biggest variable in the equation.  Depending on the value that the bank determines on the home will decide whether they want to actually proceed with a short sale or simply let the home go to foreclosure.  It's all a matter of dollars and cents to them. (At least, that's their story.  Frequently they are unwilling to look at the realty of the real estate market and the cost that a foreclosure will actually reach)  After the BPO is done they will usually communicate a price that they are willing to take for the property.  (frequently this price seems to have almost no correlation to the offered sales price)  The success of short sales really comes down to the quality and experience of the listing agent and their company.  If the listing agent is well skilled or the brokerage uses experienced real estate lawyer to handle the negotiations, there is a much greater chance of success in putting the transaction together.  Once a price is determined, the potential buyer is usually given 60 days to complete the transaction.  How long does it take to get to that point?  Good questions...it varies greatly depending on the bank, how strong the offer the property it is, time of year in comparison to the bank's fiscal quarter, etc.  There are some banks that have reached a reasonable time frame to process a short sale, but many of them haven't.  They can run anywhere from 2 months to over a year.  Keep all of this in mind if you are considering making an offer on a short sale.  Have your realtor find out the level of experience the listing agent has and/or if they are using a lawyer for negotiation.


There are many other details to the short sale process.  If you would like to learn more or might be looking at a short sale situation, please call me.


My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.


Friday, March 11, 2011

Gloucester City Commercial Landmark

Here is a very unique commercial opportunity in Gloucester City.  This landmark building sits in both Gloucester City's Urban Enterprise Zone and their Waterfront development district.  This century old brick building sits on a double width corner lot and is also available with two vacant lots across the street and down Market St.  Approximately 6000 square feet of space.  This building used to house P.O.P.Wholesale which was a retail candy store and warehouse.  This building stands on the site that used to be the first post office in Gloucester City back in the mid 1800's. A great development opportunity!  Check this video and give me a call.


My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.


Marlton - NJ Real Estate Trends Up to Date

4th quarter sales results in Marlton continue to follow some perplexing patterns.  The number of successful transactions continued to follow a declining trend with only 89 properties sold during the quarter versus 136 for the same period last year.  At the same time the average sale price remained basically flat compared to last year with an approximate increase of only $100 (at $257,729)  Marlton sellers have seemed determined to wait it out to get as close to their asking price as possible at the risk of an even longer amount of time on the market (the average having crept up to 105 days for sold properties) or worse, letting them expire without a successful sale.  We continue to be in a strong buyers market, but Marlton sellers seem unwilling to believe that assessment.  In 2009, their were 53 listings that expired during the quarter versus 136 sold properties.  In 2010, that number grew to 85 listings versus only 89 sold properties.  This pattern has been ongoing through 2010 and seems to have finally caused a change in overall market conditions with an almost 25% drop in the number of new listings coming to market during the first 2 months of this year versus the beginning of 2010.  Even though there were some more encouraging results in other parts of Burlington County during the quarter, I expect that Marlton will remain fairly stagnant moving into the first part of Spring.  For now, it appears that many Marlton homeowners are content to stay where they are rather than accept less than optimal prices for their homes.


My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.


Gloucester City - NJ Opportunity

Here is a fabulous opportunity for a first time buyer looking for a very affordable home or an investor looking for a turnkey property with a great return on investment.  This is a nicely rehabbed 3 bedroom, 1 bath row home that sits in Gloucester City's historic section and is only blocks away from the site of the new middle school project.  This home has been newly painted, inside and out, has new carpet throughout and has 4 window air conditioners included for FREE.  This property is available for only $67,900, with neighborhood rents averaging $1000 a month!   If you have a client looking for an affordable first home, they can own this property for less (maybe substantially less) than they are currently paying for rent.  For an investor, with proper financing, this property can cash flow approximately $400 a month!  That's better than a 20% return on investment!   Check out this property on my latest property video.

My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.

Helping Residential Investors

Do you work with residential investors?  Are you an investor yourself?  If you answered yes to either of those questions, you know that the investing landscape has changed drastically over the last 3 years.   The huge market adjustments we've seen in most areas has provided some great opportunities, but at the same time has brought a new set of challenges as well.   Starting out as a property wholesaler myself years ago, I know numerous "buy & hold" investors that have seen their businesses come to a standstill as refinancing sources have dried up, especially for investors who hold their investments in an LLC.  Many of them consider switching over to flipping their investment properties but they see other investors and regular home owners struggling to sell their homes in this slow buyer's market and hesitate to pull the trigger on new projects.  What's the answer?  How can you help them or move ahead with your own projects?  It's starts with understanding the dynamic of what IS selling right now.  Buyer's can literally choose from the cream of the crop right now in every price category.  I liken it to going to an electronics store and finding out that the best new flat screen TV is on sale for 5% less than all the other TV's.  It makes it hard to NOT buy that TV.  It should be the same approach for flipping an investment property.  4 years ago, I always heard "rehab to the level of the neighborhood", otherwise you were wasting investment dollars.  Now, the successful investors I know are carefully adding extra amenities (alarm systems, stainless steel appliances, etc) to make properties feel more upscale and then listing the homes for about 5% less than the competition.  Most of them are also working within the lower-middle class price market (where homes are now incredibly affordable) and are looking for slightly larger "bread & butter" properties (the bargain prices are making 4 bedroom homes more attractive than 3 bedrooms).  They are planning on those strategy  adjustments with their initial offers and it usually means a little smaller payday, but the trade off is a significantly shorter time on the market to resell.  You can help your investors by letting them know what are the standout features that would make a rehab project stand out from the crowd in a given neighborhood.   Help make sure their project (or yours!) is the best VALUE big screen TV on the showroom floor!   Contact me for more details or questions.

My name is Keith Kruger and I'm YOUR local real estate resource.  I specialize in residential investment and commercial property in South Jersey and Philadelphia with a special emphasis on historical properties.  I also work with buyers and sellers in my hometown of Marlton, Cherry Hill and Mt Laurel, New Jersey as well as surrounding areas.